{"id":9,"date":"2024-12-19T01:10:00","date_gmt":"2024-12-19T01:10:00","guid":{"rendered":"https:\/\/uhy-co.com\/la-importancia-de-una-consultora-digital-en-el-mundo-actual\/"},"modified":"2025-05-12T23:48:55","modified_gmt":"2025-05-12T23:48:55","slug":"la-importancia-de-una-consultora-digital-en-el-mundo-actual","status":"publish","type":"post","link":"https:\/\/uhy-co.com\/en\/la-importancia-de-una-consultora-digital-en-el-mundo-actual\/","title":{"rendered":"More than just a logo \u2013 Refreshing your brand identity"},"content":{"rendered":"
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Your brand is fundamental to the success of your business. It is the personality of your organisation, the way
you stand out from the crowd, the vision and the promise you present to the world. Every organisation, from
Coca-Cola to your local supermarket, needs a positive and recognisable brand identity.<\/p>

That is just as true for businesses that serve other businesses (B2B) as it is for those that serve consumers. It
was the recognition of the importance of a strong, modern looking visual identity that led to UHY International
spending so much time recently on developing the fresh new UHY branding that we have today.\u00a0<\/span><\/p>

You will notice the difference immediately on our website, logo, social media and more generally in the way we
express ourselves online and in print, but the changes go deeper than that<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A statement of our intent<\/strong><\/p>

Essentially, our new branding is a statement of intent. UHY is and always has been a collaborative network of
independent member firms. Our branding both develops and reflects that unity and makes the connection even
more obvious, to our customers, our people and our partners.<\/p>

This unified approach adds to the sense of a network that works seamlessly to solve our clients\u2019 challenges, by
bringing all the myriad services and specialisms offered by UHY firms into a single accessible brand. It tells
clients they can expect the same high level of service and technical expertise wherever in the world they
engage a UHY member firm.<\/p>

This unified brand approach gives a sense of quality and agility. Quality, because everyone in the organisation is
working towards the same goal, which is maximising efficiency around the network. Agility, because as one
unified organisation we are able to identify the relevant resources for every client and project quickly and
easily.<\/p>

A single brand also gives clarity to clients. They can see that their relationship with a single UHY firm grants an
entry point into a deep global service offering. That includes all their accountancy, tax and financial compliance
needs and a range of specialised services around business advisory, cybersecurity and more.<\/p>

Most of all, it gives them reassurance when they access to our range of sophisticated cross-border services that
UHY firms in all countries are operating under our strict quality criteria. Our new branding cements UHY\u2019s
position as a trusted advisor in all aspects of business activity, domestically and internationally.<\/p>

A sense of belonging<\/strong><\/p>

A fresh, unifying brand also gives our global offices a sense of belonging. They are independent firms in their
own right, but they are also part of a wider organisation. If their clients need cross-border advice, or a more
specialised service, UHY firms know they can tap into a global network of expertise and experience.

Again, that has always been true, but our new branding makes UHY\u2019s fundamental USP \u2013 local relationships
combined with global reach \u2013 even more compelling.

Using our new brand guidelines, local teams will take ownership of that UHY vision, innovate with freedom and
speak with a single voice when it comes to identifying new clients and supporting existing ones. It tells those
clients that UHY can meet their needs today and in the future, wherever their ambition and talents take them.

Those are considerable benefits, but a strong brand also comes with responsibilities. Every UHY colleague is
aware that they represent our brand in everything they do. Wherever they are, and whatever their particular
specialisms and areas of expertise, UHY members are brand ambassadors for the network as a whole. Using
brand guidelines properly and consistently plays an important role in this.

A lot of thought and planning has gone into the new brand. It gives a clear and appealing message about what
we do, how we do it and the difference we make to our clients. It sends a positive signal about UHY\u2019s values
and ambitions for 2025 and beyond.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Autor<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rhys Madoc\n - Chief Executive\n Officer<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UHY International<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Your brand is fundamental to the success of your business. It is the personality of your organisation, the wayyou stand out from the crowd, the vision and the promise you present to the world. Every organisation, fromCoca-Cola to your local supermarket, needs a positive and recognisable brand identity. That is just as true for businesses that serve other businesses (B2B) as it is for those that serve consumers. Itwas the recognition of the importance of a strong, modern looking visual identity that led to UHY Internationalspending so much time recently on developing the fresh new UHY branding that we have today.\u00a0 You will notice the difference immediately on our website, logo, social media and more generally in the way weexpress ourselves online and in print, but the changes go deeper than that A statement of our intent Essentially, our new branding is a statement of intent. UHY is and always has been a collaborative network ofindependent member firms. Our branding both develops and reflects that unity and makes the connection evenmore obvious, to our customers, our people and our partners. This unified approach adds to the sense of a network that works seamlessly to solve our clients\u2019 challenges, bybringing all the myriad services and specialisms offered by UHY firms into a single accessible brand. It tellsclients they can expect the same high level of service and technical expertise wherever in the world theyengage a UHY member firm. This unified brand approach gives a sense of quality and agility. Quality, because everyone in the organisation isworking towards the same goal, which is maximising efficiency around the network. Agility, because as oneunified organisation we are able to identify the relevant resources for every client and project quickly andeasily. A single brand also gives clarity to clients. They can see that their relationship with a single UHY firm grants anentry point into a deep global service offering. That includes all their accountancy, tax and financial complianceneeds and a range of specialised services around business advisory, cybersecurity and more. Most of all, it gives them reassurance when they access to our range of sophisticated cross-border services thatUHY firms in all countries are operating under our strict quality criteria. Our new branding cements UHY\u2019sposition as a trusted advisor in all aspects of business activity, domestically and internationally. A sense of belonging A fresh, unifying brand also gives our global offices a sense of belonging. They are independent firms in theirown right, but they are also part of a wider organisation. If their clients need cross-border advice, or a morespecialised service, UHY firms know they can tap into a global network of expertise and experience. Again, that has always been true, but our new branding makes UHY\u2019s fundamental USP \u2013 local relationshipscombined with global reach \u2013 even more compelling. Using our new brand guidelines, local teams will take ownership of that UHY vision, innovate with freedom andspeak with a single voice when it comes to identifying new clients and supporting existing ones. It tells thoseclients that UHY can meet their needs today and in the future, wherever their ambition and talents take them. Those are considerable benefits, but a strong brand also comes with responsibilities. Every UHY colleague isaware that they represent our brand in everything they do. Wherever they are, and whatever their particularspecialisms and areas of expertise, UHY members are brand ambassadors for the network as a whole. Usingbrand guidelines properly and consistently plays an important role in this. A lot of thought and planning has gone into the new brand. It gives a clear and appealing message about whatwe do, how we do it and the difference we make to our clients. It sends a positive signal about UHY\u2019s valuesand ambitions for 2025 and beyond. Autor Rhys Madoc – Chief Executive Officer UHY International<\/p>","protected":false},"author":2,"featured_media":6790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-9","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria"],"yoast_head":"\nMore than just a logo - Refreshing your brand identity - uhy-co.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uhy-co.com\/en\/la-importancia-de-una-consultora-digital-en-el-mundo-actual\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More than just a logo - Refreshing your brand identity - uhy-co.com\" \/>\n<meta property=\"og:description\" content=\"Your brand is fundamental to the success of your business. It is the personality of your organisation, the wayyou stand out from the crowd, the vision and the promise you present to the world. Every organisation, fromCoca-Cola to your local supermarket, needs a positive and recognisable brand identity. That is just as true for businesses that serve other businesses (B2B) as it is for those that serve consumers. Itwas the recognition of the importance of a strong, modern looking visual identity that led to UHY Internationalspending so much time recently on developing the fresh new UHY branding that we have today.\u00a0 You will notice the difference immediately on our website, logo, social media and more generally in the way weexpress ourselves online and in print, but the changes go deeper than that A statement of our intent Essentially, our new branding is a statement of intent. UHY is and always has been a collaborative network ofindependent member firms. Our branding both develops and reflects that unity and makes the connection evenmore obvious, to our customers, our people and our partners. This unified approach adds to the sense of a network that works seamlessly to solve our clients\u2019 challenges, bybringing all the myriad services and specialisms offered by UHY firms into a single accessible brand. It tellsclients they can expect the same high level of service and technical expertise wherever in the world theyengage a UHY member firm. This unified brand approach gives a sense of quality and agility. Quality, because everyone in the organisation isworking towards the same goal, which is maximising efficiency around the network. Agility, because as oneunified organisation we are able to identify the relevant resources for every client and project quickly andeasily. A single brand also gives clarity to clients. They can see that their relationship with a single UHY firm grants anentry point into a deep global service offering. That includes all their accountancy, tax and financial complianceneeds and a range of specialised services around business advisory, cybersecurity and more. Most of all, it gives them reassurance when they access to our range of sophisticated cross-border services thatUHY firms in all countries are operating under our strict quality criteria. Our new branding cements UHY\u2019sposition as a trusted advisor in all aspects of business activity, domestically and internationally. A sense of belonging A fresh, unifying brand also gives our global offices a sense of belonging. They are independent firms in theirown right, but they are also part of a wider organisation. If their clients need cross-border advice, or a morespecialised service, UHY firms know they can tap into a global network of expertise and experience. Again, that has always been true, but our new branding makes UHY\u2019s fundamental USP \u2013 local relationshipscombined with global reach \u2013 even more compelling. Using our new brand guidelines, local teams will take ownership of that UHY vision, innovate with freedom andspeak with a single voice when it comes to identifying new clients and supporting existing ones. It tells thoseclients that UHY can meet their needs today and in the future, wherever their ambition and talents take them. Those are considerable benefits, but a strong brand also comes with responsibilities. Every UHY colleague isaware that they represent our brand in everything they do. Wherever they are, and whatever their particularspecialisms and areas of expertise, UHY members are brand ambassadors for the network as a whole. Usingbrand guidelines properly and consistently plays an important role in this. A lot of thought and planning has gone into the new brand. It gives a clear and appealing message about whatwe do, how we do it and the difference we make to our clients. It sends a positive signal about UHY\u2019s valuesand ambitions for 2025 and beyond. Autor Rhys Madoc – Chief Executive Officer UHY International\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uhy-co.com\/en\/la-importancia-de-una-consultora-digital-en-el-mundo-actual\/\" \/>\n<meta property=\"og:site_name\" content=\"uhy-co.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-19T01:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-12T23:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uhy-co.com\/wp-content\/uploads\/2024\/12\/More-than-just-a-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Felipe Paez - Tax Manage\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Felipe Paez - Tax Manage\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/uhy-co.com\/la-importancia-de-una-consultora-digital-en-el-mundo-actual\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/uhy-co.com\/la-importancia-de-una-consultora-digital-en-el-mundo-actual\/\"},\"author\":{\"name\":\"Felipe Paez - 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It is the personality of your organisation, the wayyou stand out from the crowd, the vision and the promise you present to the world. Every organisation, fromCoca-Cola to your local supermarket, needs a positive and recognisable brand identity. That is just as true for businesses that serve other businesses (B2B) as it is for those that serve consumers. Itwas the recognition of the importance of a strong, modern looking visual identity that led to UHY Internationalspending so much time recently on developing the fresh new UHY branding that we have today.\u00a0 You will notice the difference immediately on our website, logo, social media and more generally in the way weexpress ourselves online and in print, but the changes go deeper than that A statement of our intent Essentially, our new branding is a statement of intent. UHY is and always has been a collaborative network ofindependent member firms. Our branding both develops and reflects that unity and makes the connection evenmore obvious, to our customers, our people and our partners. This unified approach adds to the sense of a network that works seamlessly to solve our clients\u2019 challenges, bybringing all the myriad services and specialisms offered by UHY firms into a single accessible brand. It tellsclients they can expect the same high level of service and technical expertise wherever in the world theyengage a UHY member firm. This unified brand approach gives a sense of quality and agility. Quality, because everyone in the organisation isworking towards the same goal, which is maximising efficiency around the network. Agility, because as oneunified organisation we are able to identify the relevant resources for every client and project quickly andeasily. A single brand also gives clarity to clients. They can see that their relationship with a single UHY firm grants anentry point into a deep global service offering. That includes all their accountancy, tax and financial complianceneeds and a range of specialised services around business advisory, cybersecurity and more. Most of all, it gives them reassurance when they access to our range of sophisticated cross-border services thatUHY firms in all countries are operating under our strict quality criteria. Our new branding cements UHY\u2019sposition as a trusted advisor in all aspects of business activity, domestically and internationally. A sense of belonging A fresh, unifying brand also gives our global offices a sense of belonging. They are independent firms in theirown right, but they are also part of a wider organisation. If their clients need cross-border advice, or a morespecialised service, UHY firms know they can tap into a global network of expertise and experience. Again, that has always been true, but our new branding makes UHY\u2019s fundamental USP \u2013 local relationshipscombined with global reach \u2013 even more compelling. Using our new brand guidelines, local teams will take ownership of that UHY vision, innovate with freedom andspeak with a single voice when it comes to identifying new clients and supporting existing ones. It tells thoseclients that UHY can meet their needs today and in the future, wherever their ambition and talents take them. Those are considerable benefits, but a strong brand also comes with responsibilities. Every UHY colleague isaware that they represent our brand in everything they do. Wherever they are, and whatever their particularspecialisms and areas of expertise, UHY members are brand ambassadors for the network as a whole. Usingbrand guidelines properly and consistently plays an important role in this. A lot of thought and planning has gone into the new brand. It gives a clear and appealing message about whatwe do, how we do it and the difference we make to our clients. It sends a positive signal about UHY\u2019s valuesand ambitions for 2025 and beyond. 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